Wholesale Information
It all started when…
PRESS ANNOUNCEMENT MARCH 2024
After an absence of 13 years, the Vikki Vi brand of plus-size clothing is re-launching its wholesale division.
Plus-size clothing brand Vikki Vi re-enters the wholesale market after 13 years exclusively in the online space.
Why return to wholesale? We constantly hear from our online customers that they want to “try it on” before buying. Going forward, Vikki Vi will be available to store owners across the country and give existing and new customers the opportunity to find this beloved brand. Vikki Vi has been a trusted product line for thousands of shoppers for many years. Sewn in the U.S., the long-lasting quality and reliability of Vikki Vi clothes are “unmatched,” according to our customers.
Justine owns a small boutique in Tucson, Arizona. She has always catered to ‘straight-sized’ customers but has been wanting to explore a more inclusive size selection for her store. She has not had much luck trying to add just a few pieces here and there. It has been difficult to get traction in the plus-sized market due to not being able to find an affordable way to showcase a collection that would draw customers in.
Justine is one of the hundreds of boutique store owners who are looking to be more inclusive. Meanwhile, plus-size clothing is becoming very difficult to find in local stores, and exclusive plus-size stores have closed in droves across the country. This opens up an opportunity for lifestyle boutiques like Justine’s to offer plus-size customers new choices in-store.
To make the buying process easier, the brand has created capsules that include classic essentials along with seasonal fashions. Store buyers can choose the capsule that best fits their budget, and their customers. Creating this branded shop within their stores will bring the inclusion they are looking for to add to the customer experience.
The Vikki Vi capsule concept is the perfect solution, allowing boutiques and even larger stores, to acquire a curated selection, which will attract a whole new demographic of new loyal customers and positively reflect the inclusivity of the store’s brand.
The Vikki Vi Clothing Brand has always been exclusively plus-size. It was first introduced in 1989 and sold for many years at Nordstrom and other fine retailers. The styles are expertly sewn in the USA and last through many washings. Vikki Vi retail prices range from $50 - $160.
Stellar reviews from loyal Vikki Vi fans -
Love this product. 5 Stars. “I have tons of Vikki Vi - I have worn them for 20 years.” Trish from Florida
I love Vikki Vi clothing! “I bought my first Vikki Vi pants and top maybe 25 years ago in San Diego. This line of clothing is so well made and easy to maintain. I only wear Vikki Vi pants.” Barbara from Mansfield
Excellent! Love color & fit. “Been a devotee of Vikki Vi since I discovered the brand at Nordstrom in the late 90s. Then online. Just the best. Wearable, long-lasting, adaptable.” Martha from New York
Contact us at 818.223.8853 or danielle.vikkivi@gmail.com for more information.